Ever wondered whether the humble Christmas card has an environmental impact?
Carbon Fibre
Did you know that the carbon footprint of a typical Christmas card is estimated at 140 grams of CO2e? If everyone in the UK reduced their Christmas card list by just 10%, we could save 14,000 tonnes of CO2e each year by manufacturing and sending 100 million fewer cards.
A significant part of the environmental impact of greeting cards comes from paper production, which is energy-intensive and requires gallons of water. Cards made from tree fibre use 50% more energy than recycled alternatives and can contribute to deforestation if not properly managed. While the impact of printing and converting the card is relatively small, postage accounts for the highest proportion of its carbon footprint due to transport emissions and energy consumption in sorting offices.
Simpler Recycling
The end-of-life of cards is often overlooked. With the government's new Simpler Recycling regulations, we can improve outcomes, especially since 33% of old Christmas cards are still not being recycled.
So, here’s some tips to save money and reduce our environmental impact when sending seasonal messages?
Less is More - The fewer bells and whistles on your cards, the better. Avoid glitter, bows, and LED lights, as these embellishments can create microplastics and contaminate the recycling mix. Look for FSC or PEFC logos on the paper, which indicate renewable sources from well-managed plantations. An 'FSC Recycled' label is even better, and don't forget to check the envelopes too!
Ink - The type of ink used can also make a difference. Traditional inks contain mineral oils, which are heavily processed petroleum products that create emissions. Choose cards printed with no or low alcohol techniques and ideally from plant-based sources.
Plant Spot - With safer inks becoming the norm, consider plantable cards—those impregnated with seeds that can be planted in the ground come springtime. As the fibre decomposes, it feeds the seed and eventually composts into the soil, supporting wildflower and bee populations or replenishing herb gardens.
Last Christmas I Gave You My Art - The best cards are recycled and upcycled alternatives that can be kept, cut, and reused. Send cards that can be enjoyed beyond the Christmas season, like photo cards or homemade art that can be framed and cherished for years. This saves money and avoids environmental disposal costs.
Never Ending Cards - One of the best ideas is the concept of a never-ending card. Send the same cards back and forth between friends and loved ones for years. Each year, add a new seasonal wish, anecdote, or happy memory. Over time, these cards become treasured family and friend artifacts.