South Wales schoolboy’s recycling artwork takes pride of place on side of Biffa trucks

14 Mar 2025
3 mins
The competition was held by Biffa to help raise awareness of the importance of sustainable waste management, and to show its support for Wales Workplace Recycling which came into force in April 2024.
Legislation
Recycling


A Caerphilly schoolboy isn’t letting his artistic talents go to waste – after winning a competition to design a huge recycling poster for the side of Biffa’s trucks.

William Farley, aged nine, of Risca Primary School, near Newport, was one of more than 30 people of all ages from across Wales who entered the competition. 

Three designs were chosen by the sustainable waste management company to appear on the side of 12 of its recycling trucks in Wales.

William’s eye-catching design shows a smiling globe, with one thumb up for recycling, and the other thumb down for waste that isn’t recycled or can’t be recycled, with the message “Help Biffa save our world!”

The other two winning entries were designed by Robert Morris from Swansea and Jack Idzi from Pontypool.

Alongside re-use and surplus redistribution, recycling waste produces fewer carbon emissions than disposing of it through landfill or energy recovery. This not only helps in the fight against climate change but ensures the preservation of valuable natural resources.

The competition was held by Biffa to help raise awareness of the importance of sustainable waste management, and to show its support for Wales Workplace Recycling which came into force in April 2024. All businesses, schools, charities and public sector organisations must now separate their waste for recycling, including food. 

And the year-on-year data from Biffa’s commercial customers in Wales shows 67% more food waste – which is used to generate electricity through anaerobic digestion - is now being collected than before the regulations. 

Householders across Wales are also doing their bit after latest figures show the Welsh municipal recycling rate now stands at 66.7% - the highest 12-month figure on record. 

William with members of the school's Eco Club
We are all very proud of William. His design is fabulous, it’s so lovely to see it on the side of the Biffa trucks as they collect waste and recycling in our community. We work really hard to ensure our children understand the value of recycling, and William’s design cleverly illustrates the positive effect that recycling can have on our planet.
Jayne Arthur
Headteacher, Risca Primary School
William’s face absolutely lit up when he saw his design on the side of a truck for the first time. His eye-catching picture is simple but effective in its message that recycling is great for the environment. We hope lots of people across Wales will see all three designs on our trucks and be encouraged to do their bit.
Lorah Avery
Regional Commercial Manager, Biffa